DGDaniel GuerreroBusiness Systems Analyst
About Daniel

A technical foundation. A business perspective.

My focus is the connection between business requirements, information systems, and practical improvements to everyday work.

THE THREAD THROUGH MY WORK

I’m Daniel Guerrero, a Business Systems Analyst at Phoenix Contact Canada.

My professional background spans commercial analysis, pricing, reporting, and business systems. The common thread is understanding a business question and the information or system change needed to address it.

Recent work discussions have centred on enterprise integration readiness: identifying report data requirements, considering downstream dependencies, and planning validation before changes move into production.

My academic background brings together systems engineering, business administration, and marketing research and analytics. The timeline below collects the details already available for this portfolio, with remaining confirmations clearly marked.

Career timeline

Professional experience.

Current employment at Phoenix Contact is confirmed. Role details and earlier dates are being reviewed for this portfolio.

2021–PresentCurrent employer
Phoenix Contact Canada

Business Systems Analyst

Business systems, reporting, and workflow automation for operational teams.

  • Analytics and BI work supporting sales, inventory, and HR workflows.
  • Reporting requirements, data dependencies, and validation planning during enterprise system changes.
Details to confirm
  • official role title, responsibility scope, and selected achievements. Current employment is confirmed.
2017–2019
Telefónica Movistar Colombia

Prepaid Marketing Professional

Commercial reporting and analysis for prepaid products and campaigns.

  • SQL and Excel reporting on usage, revenue, churn, and campaigns.
  • Analysis supporting campaign decisions and customer retention.
Details to confirm
  • role title, dates, responsibilities, and results from the existing résumé content.
2016–2017
Telefónica Movistar Colombia

Planning and Pricing Professional

Financial modeling and pricing analysis for commercial decisions.

  • Financial viability models and pricing tools using Excel VBA and SQL.
  • Profitability tracking and analysis of commercial proposals.
Details to confirm
  • role title, dates, model ownership, and examples of decisions supported.
2014–2016
DIRECTV AT&T Group

Senior Analyst, Promotions and Channel Development

Business requirements and implementation coordination for promotional initiatives.

  • Requirements gathering and business documentation.
  • Technical testing and rollout coordination for promotions.
Details to confirm
  • official employer name for this period, role title, dates, and specific documentation and testing responsibilities.
Education

Three complementary perspectives.

Engineering, business, and analytics form the academic background recorded in this portfolio.

2021 · Graduate certificate

Marketing Research & Analytics

Centennial College, Canada

Details to confirm
  • official credential name and completion date.
2017 · Master’s degree

Business Administration (MBA)

Externado University, Colombia

Details to confirm
  • official credential and institution names.
2012 · Bachelor’s degree

Systems Engineering

El Bosque University, Colombia

Details to confirm
  • official degree title and institution name.

Professional learning

MicroStrategy Architect

MicroStrategy Education · 2025

Details to confirm
  • whether this is a certification, course, or learning pathway; completion date and credential link.
Python Basics

University of Michigan / Coursera · 2021

Details to confirm
  • exact course title, issuer, and certificate link.
Tools & working context

Technology in service of a business need.

Tools recorded in the existing portfolio are grouped below. Project-specific usage and depth are being confirmed.

BI & data

SQLMicroStrategyTableauOracleTeradata

Details to confirm: recent use and project examples for each tool.

Automation & business applications

Excel / VBAMS AccessPythonPowerShellSharePointPower Apps

Details to confirm: implementation responsibility and current usage.

Enterprise integration context

SAPSAP Data ServicesSalesforceData warehouses

Systems discussed in integration work; specific responsibilities and technical depth to confirm.

Downloadable résumé

Coming soon — the current résumé PDF will be added after review.

Request my résumé →
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